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Creativity, Inc Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull & Amy Wallace

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  Ed Catmull,
"Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration"
  English | ISBN:
978-0812993011 | 2014 | 368 pages | EPUB | 6 MB 
  
  From Ed Catmull, co-founder (with Steve Jobs and John
Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to
readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Fast Company raves that Creativity, Inc. “just might
be the most thoughtful management book ever.”
  
  Creativity, Inc. is a book for managers who want
to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access
trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust”
sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a
creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the
ideas that I believe make the best in us possible.”
   
  For nearly twenty years, Pixar has dominated
the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The
Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The
joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an
object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made
Pixar so widely admired—and so profitable.
   
  As a young man, Ed Catmull had a dream: to make the
first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer
science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding
Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever.
The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the
unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative
process and defy convention, such as:
   
  • Give a good idea to a mediocre team, and they will screw
it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
 
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to
lead.
  • It’s not the manager’s job to prevent risks. It’s the manager’s job to
make it safe for others to take them.
  • The cost of preventing errors is often far greater than the cost of
fixing them.
  • A company’s communication structure should not mirror its organizational structure.
Everybody should be able to talk to anybody.
  • Do not assume that general agreement will lead to
change—it takes substantial energy to move a group, even when all are on board.
   
  Praise for
Creativity, Inc.
   
  “Over more than thirty years, Ed Catmull has developed methods to root out and
destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a
culture of disciplined creativity during setbacks and success. Pixar’s unrivaled record, and the joy its films
have added to our lives, gives his method the most important validation: It works.”—Jim Collins, co-author
of Built to Last and author of Good to Great
   
  “Too often, we seek to keep the status quo working.
This is a book about breaking it.”—Seth Godin 						

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Creativity, Inc Overcoming the Unseen Forces That Stand in the Way of True Insp..	1 Year+ - in Other	5.71 MB	15	0
Creativity, Inc : Overcoming the Unseen Forces That Stand in the Way of True Ins..	1 Year+ - in E-books	23.98 MB	51	2
Creativity, Inc : Overcoming the Unseen Forces That Stand in the Way of True Ins..	1 Year+ - in Other	354.47 MB	10	2
Creativity Inc - Overcoming the Unseen Forces That Stand in the Way of True Insp..	1 Year+ - in Other	10.64 MB	1	0
Creativity, Inc : Overcoming the Unseen - Ed epub	1 Year+ - in Other	5.7 MB	0	0

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